Videos For Your Law Firm Website: FAQs

Q: How does a video help my Web site?
A: When you visit a store or car dealer and need help,
do you look for someone with whom you think you would be comfortable? When you decide what news, talk show or sports program to watch, do you typically go to the channel that has your favorite personalities? Most of us do. Static Web pages make it difficult for visitors to make judgments on attorneys. Professionally done videos allow you to introduce yourself and your services to potential and existing clients. They allow you to tell your story in a warm, compelling fashion. Videos put you one-up on competitors who rely on static Web pages to deliver their message.

Q: Where will the video appear on my Web site?

A: Ideally, videos will appear on several pages. An overview video should appear on the home page. A media section should contain your additional videos. FAQs and other relevant topics lend themselves well to video.

Q: How long should my video be?

A: Videos should be short – from one to two minutes. The topic should be clear and specific.

Q: How will my video get produced?

A: We will help you determine the best way to produce your video. Some videographers will travel to your city. We will help you decide whether to use a question and answer format or a script. We usually prefer not to use a script.

Q: Which person(s) from the firm should be in the video?

A: A senior partner or partners should typically do the video. People like to know who will be handling their case and the type of representation they will get. However, if you are targeting a specific audience – for instance, an ethnic or age group – you may also wish to have a person from your firm who relates to that audience.

Q: How is Web video different than a TV commercial?

A: While a television commercial is limited to a very short amount of time, your online video is not under the same time restrictions. You want to focus on keeping your viewers’ attention, primarily by ensuring that your video answers the questions foremost in their mind: Do I have a case? How can you help me?

Q: How much does a Web site video cost?

A: We can help you obtain videos for prices ranging from $750 to $5,500. A few studios try to add unneeded video marketing packages. We will help you find a local or convenient studio that will develop a professional, high quality video for you. We will also help you search engine optimize and market your videos on Google, YouTube and other mediums.

Q: Can videos be changed?

A: Videos can usually be modified, especially if you wish to add items or remove a section.

Q: How long does it take to get a video online?

A: If you are promoting an event or are targeting a new type of litigation, we can help you get a video online very quickly. A video can be placed online as quickly as needed if you are willing to pay the fee for expedited production.

Q: What kinds of videos are law firms doing?

A: There are a few various types of online video, each taking a slightly different approach. One approach, the Presentation Style (Example: http://munley.com/truck_accidents.html), provides extensive information on a particular topic or practice area. This style is particularly effective at portraying your firm as an expert regarding a certain type of case. This video approach also provides your audience with more information, encouraging them to contact your firm for legal assistance.

Some firms produce Video Questions & Answers (Example: http://divorcelawnc.com/faqs.html), which provide the audience with more control over the “conversation.” The viewer can select which portion of the video they are most interested in viewing. Another example of Questions and Answers or FAQs is the Consultwebs’ video marketing topics: http://www.consultwebs.com/videos/law_firm_marketing/videos.htm

Another example is the Interview Style (Example: http://www.laurolawfirm.com, select the “See Our Video”), which has a friendly feel that can help the viewer feel included in the “conversation.” An interview style video is typically longer and provides a convenient way to cover a variety of topics.

Q: In what other ways can videos help?

A: Videos can help recruit younger attorneys who are familiar with videos and images from YouTube, Facebook, MySpace and other sources. Videos can also introduce you to attorneys who are looking for a firm to which to refer a case.

To learn more about video development, pricing and considerations, see our video page.  Please also visit our videos on law firm marketing.

Please contact us at the following or fill out a Feedback Form.  Procedural information is located on our FAQ page  If you would like a custom quote, please contact us or fill out our quote form.

General Information: Info@consultwebs.com