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May 23rd, 2013
Prepare for Google’s Penguin 2.0 Update
In 2012, massive changes to the Google search algorithm rocked the search landscape. Though Google had Webmaster Guidelines in place for years, they decided to begin heavily enforcing those guidelines in 2012. If you kept your finger on the pulse of search marketing, you may be familiar with such terms as Penguin Algorithm Update, Exact…Keep Reading
May 20th, 2013
A PPC Specialist Answers Your Questions
Many law firms have questions about whether or not pay-per-click (PPC) advertising is right for their practice. Google Certified SEM Keyword Specialist at Consultwebs Ken Vandre took a few moments to answer lawyers’ questions about PPC. For example, many lawyers wonder how much of their marketing budgets should be allocated for PPC? Vandre says that amount depends…Keep Reading
May 17th, 2013
In Legal Online Marketing, Uniqueness is Key
In the world of legal Internet marketing, you want your website to be as unique as your law firm. Your content should be tailored to your locale and audience. When searching for a legal marketing vendor, or working with your current one, watch out for vendors that treat you as just another number or client…Keep Reading
May 15th, 2013
Legal Inbound Marketing
According to HubSpot’s recent report on the State of Inbound Marketing, 19% of marketers are unsure whether their marketing activities should be characterized as “inbound”. Inbound marketing is when your marketing efforts focus on making it easy for people to find your firm and, when they do, making it highly enticing for them to convert. The…Keep Reading
