1	"Consultwebs.com," Consultwebs.com, Raleigh, NC Serving North Carolina Law Firms
2	Law Office Web Sites: What Works, What Doesn’t Your Goals? Revenue, Clients, Admin Ethics Considerations Determining The Best Way to Implement Your Site Marketing
3	Consultwebs.com Speaker Dale Tincher, Web Design, Consulting Web Consulting, Web Marketing CLE Training – PowerPoint, Internet Resource Location – Tips, Techniques …
4	Consultwebs.com Web Site Wading Through The Internet?- Help Is Here! Your Electronic Handout - http://www.consultwebs.com - 100 Domains, Directories Legal Resources For NC Firms - Research Links, Local and Federal Law & Bills, News, Bulletin Board, Software Web Sites & Prices, Miscellaneous Resources Information On Consultwebs.com and Our Services. Technical Tips
5	Projections For The Internet CEO’s Expect To Generate Almost 40% of Annual Sales Via The Internet Within 10 Years². The Percentage Who Expect Their Industry Will Use The Internet To Let Clients: Get Pricing, product Information - 67% Consult Service/Sales Personnel - 66% Complete Transactions - 65% Design Products - 40% ²Source: American International College Survey of Forbes 500 CEOs
6	Web Usage December 29, 2002 CNN article - 60 percent of 2,000 Surveyed Use Web Regularly 80 percent Internet users expect to find reliable news, health care information and government services 79 percent expected to find business with a Web site that will give them information about a product they are considering buying.
7	E-Commerce USA Today – states to tax within 5 years 2000 E-Commerce - $28 billion 2004 - $155 billion More users each day - poll
8	Your Goals? Revenue Client Service Admin All
9	The Web Can Improve Your Revenue … If Local success stories Attorney referrals Increase desired business Save administrative time – intake, directions, FAQ’s, other forms Recruitment
10	Web Benefits Introduce firm - resumes and pictures Strengthen relationships - market additional services to existing clients Information available twenty-four hours per day Interactive communications with clients Recruiting is strengthened
11	What works, What Doesn’t? Would you do your own brochure? Brochure site? Better than no site Static brochure can present the wrong image Different audience, approach Home grown – image you want? Prosperous, prospective clients (the ones you want) know the difference What doesn’t work Too much flash, slow downloads, monuments to firm
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13	Evaluating a Designer References Longevity Legal experience Commitment –major part of their business?
14	Designer Criteria Location Legal expertise Client success Content (more detail coming) Search engines – why & how they work Aesthetics & Layout Creativity
15	Site Criteria Browsers Load time Price Ownership Ongoing maintenance You? Search engines
16	Content Editing – why & how (fresh content) Content Why do you visit a Web site? Content – you or outside (moreover, NLRG)? Text, video, audio, PPT - appeal to everyone Intake / feedback forms Directions Guides, calculators – value News, press releases Proposals
17	Content - continued FAQ’s Spanish Video, audio intros – why? Quizzes Photos Helpful links
18	Traditional Press release – paper & Web, new & changes Speeches, meetings Articles, Newsletters Letterhead, business cards, voice mail For clients For attorneys - 1/4^th of referrals come from attorneys Write articles, discussion lists, trade links, directories Letterhead, business cards, voice mail Measure your results – Visitors, Referrers
19	Consultwebs.com Web Site
20	Law Firms and Consultwebs.com
21	Internet Growth Why? Convenient, inexpensive, current (when do you read ads?) Consumers - pay bills, e-mail, buy products, read the paper – NY Times Forbes 500 CEO’s – 40% Attorneys – Free information, research Communicate, be versed for client reasons Price comparison – print versus Internet (mindshare / timing)
22	Attorney Marketing (Changes) Think back on your favorite law school marketing class <g> Marketing was & often is considered unprofessional Marketing managers Brobeck, Phleger & Harrison, LLP - $3.5 million CNN campaign Chicago’s Sidley & Austin – 900 attorneys not listing in Martindale-Hubbell’s law directory
23	Implementation Set goals – realistic Why Your market (business example) Determine your resources (12 mos.) Plan wisely – cost of your people’s time Your attorneys must invest time, but they don’t need to be programmers Commit Partner led committee (bi-weekly meetings)
24	Considerations Definition - cost per year & hosting? Editing – why & how (fresh content) Content Why do you visit a Web site? Content – you or outside (moreover, NLRG)? Text, video, audio, PPT (appeal to everyone Intake / feedback forms Directions Guides, calculators – value News, press releases
25	Search Engines How do consumers look for information on the Internet? Directories? No Definition – common search engines – consumer, legal How far do you go into a search engine? How do SE’s rank? What procedures should you follow? How many people can get a top 20 ranking? Directories – 50+, some free