1	"Consultwebs.com - Legal Marketing Magic..." Consultwebs.com - Legal Marketing Magic for Mid-Size Firms
2	Agenda Introductions Refining Business & Marketing Goals Setting & Achieving Site Goals Delivering Client Information Search Engine Optimization (SEO)
3	Why Web Marketing Convenient, inexpensive, current (when do you read ads?) Future - consumers - pay bills, e-mail, buy products, read the paper – NY Times Forbes 500 CEO’s – 40% Attorneys – Free information, research Communicate, be versed for client reasons Price comparison – print versus Internet (mindshare / timing)
4	Marketing Considerations Resources – Actual Versus Perceived Time Opportunity Cost Ramp-up Time Personnel Skills & Suitability Outside Cost Comparisons How to Evaluate Vendors
5	Content Flow / Data Bases Determine Site Goals Static or Fresh Site Personnel Skills & Time Content Providers, e.g., Moreover.com Need For Browser Entry by Attorneys and Staff? Editing Software Versus Database Pros & Cons of Each
6	Client Retention / Delivering Information Document Repositories Document Distribution Brief Bank Class Action Documents Externally Hosted Site
7	Extranet Benefits Cost Savings for Firm, for Client Single Information Source Standard User Interface Stronger Client Relationships Start With Proposal Inform As You Proceed Carry On Through Process Competition – Bank Example
8	Business & Marketing Goals Saving Admin Time Forms, Maps, Qualifiers New Clients? How Aggressive Do You Wish to Be? Location Areas of Practice Search Engines Reducing Other Advertising? Success Stories Small Firm – 3 New Clients Per Week. Others Measuring and Retaining Success
9	Web Site Targeting Specialized Sites For Areas of Practice? Specialized Sites To Target Geographic Areas Search Engine Targeting Specialized Directories Your Own Directories News Feeds
10	Working With Search Engines Understanding Search Engine Goals One Site Or Multiple Sites? Search Engine Optimization (SEO) Submissions Free And Pay Search Engines Options Monitoring Your Site and Statistics Directories
11	Web Site Enhancements Quizzes – Interesting and Informative FAQ’s – Help Them Ask The Right Questions Discussion Boards PowerPoint Presentations Meaningful News
12	Web Site Enhancements Cont’d Articles That Inform and Show Expertise TOC’s Downloadable Forms and Checklists Calculators – R/E, Child Support, Business Meaningful Links / Resources Seminars
13	Web Site Enhancements Cont’d Scheduled Chat Sessions Interesting Directions Pages With Photos / Landmarks Photos of Attorneys, Staff, Functions Successful Cases Human Interest and Community Links Polls and Questionnaires
14	Resources American Lawyer Media Consultwebs.com Law Web Marketing PromoteWebs Law Web Success Microlaw
15	THANK YOU