Dec 7th, 2011
Over the past year, Google has begun to display local listings prominently, often accompanied by a map. Generally, in metropolitan areas, the closer you are to downtown, the higher you will rank. However, with some effort, law offices that are not located downtown can improve their rankings by obtaining citations and reviews, and by optimizing your Google Places page. The more high quality citations – online references to your business by a trustworthy source – you have, the higher you will rank. Similarly, positive reviews of your law firm on Yelp, Hotpot or social media sites can dramatically improve your rankings. Finally, by choosing appropriate categories and relevant keywords on your Google Places page, you can optimize the page and make it easier for clients to find you.
For more information about improving your Google search rankings, see our blog article, Three Keys to Unlocking Your Google Places Potential.