A major part of optimizing your law firm’s pay-per-click (PPC) ads is to write your text in such a compelling way that searchers will click through to your website. First off, it is important to note that Google must approve all AdWords text, so make sure you follow their Text Ad Guidelines! How to optimize ...
Law Web Marketing
Sep 18th, 2007
Internet display advertising maintained its advertising growth leadership position, registering a 17.7 percent increase to $5.52 billion while Total advertising expenditures in the first half of 2007 slipped by 0.3 percent to $72.59 billion versus the same period in 2006.