A PPC Specialist Answers Your Questions

Many law firms have questions about whether or not pay-per-click (PPC) advertising is right for their practice. Google Certified SEM Keyword Specialist at Consultwebs Ken Vandre took a few moments to answer lawyers’ questions about PPC. For example, many lawyers wonder how much of their marketing budgets should be allocated for PPC? Vandre says that amount depends…Keep Reading

In Legal Online Marketing, Uniqueness is Key

In the world of legal Internet marketing, you want your website to be as unique as your law firm. Your content should be tailored to your locale and audience. When searching for a legal marketing vendor, or working with your current one, watch out for vendors that treat you as just another number or client…Keep Reading

Legal Inbound Marketing

According to HubSpot’s recent report on the State of Inbound Marketing, 19% of marketers are unsure whether their marketing activities should be characterized as “inbound”. Inbound marketing is when your marketing efforts focus on making it easy for people to find your firm and, when they do, making it highly enticing for them to convert. The…Keep Reading

Lawyers: Be Ready For Medical Malpractice Cases

As a lawyer, you are fully prepared to construct a persuasive medical malpractice case. But is your legal marketing equipped to respond to the needs of prospective medical malpractice clients? By responding to breaking news in an efficient fashion, you will be at the forefront of clients’ minds when they are researching how to handle their medical malpractice case.…Keep Reading

Photography Mistakes That Will Cost Your Law Firm

Photography has a subconsciousness affect on viewers. Law firms are often unaware of how their lawyer profile pictures or custom legal photographs are perceived by prospective clients. Unfortunately, these affects can be negative. For example, are your lawyer bio pics extremely zoomed in on the subject? Faces that are too close for comfort in photos often create a sense of…Keep Reading

Long Tail Keywords Strengthen Law Firm Websites

Long tail search phrases allow users to specifically define their search goals, which in turn allows search engines to serve up highly relevant results. Though long tail keywords are not primary traffic drivers to websites, they usually result in higher conversions because of their specific offerings. Particularly for newly launched sites, long tail keywords are…Keep Reading

One Law Firm Website Is The Best Strategy

The online marketing scene is far different than it was only a few years ago. Previously, maintaining multiple legal websites was the best strategy for success. Now, multiple websites will hurt your Web presence. A multi-site approach, often called microsites, was first revealed as a bad idea in 2011 by Matt Cutts, the head of…Keep Reading

Frank Jenkins Law Office of Lexington, Kentucky, Launches Workers’ Compensation Website

Consultwebs.com announces the launch of a workers’ compensation website for the Frank Jenkins Law Office, a Lexington, Kentucky personal injury law firm. The website address is workers-compensation.frankjenkinslaw.com/. The firm handles cases from Lexington and across Kentucky in several related practice areas, including workers’ compensation, manufacturing injuries and construction site accidents. Consultwebs.com handled the site’s design…Keep Reading

The Cochran Firm Wisconsin LLP of Milwaukee, Wisconsin Launches Personal Injury Website

Consultwebs.com has launched an accident and injury website for the Cochran Firm Wisconsin LLP, a Milwaukee, Wisconsin personal injury law firm. The website address is www.cochranfirmwisconsin.com/. The firm handles cases from Milwaukee and across Wisconsin in several practice areas, including car accidents, work related accidents and wrongful death claims. Consultwebs.com handled the site’s design and…Keep Reading

Underwood Law Offices of Huntington, West Virginia, Launches Personal Injury Website

Consultwebs.com has launched an accident and injury website for Underwood Law Offices, a Huntington, West Virginia, personal injury law firm. The website address is http://www.underwoodlawoffice.com/. The firm handles cases from Huntington and across West Virginia in several practice areas, including personal injury, social security disability and car accidents. Consultwebs.com handled the site’s design and content.…Keep Reading