Old Backlink Building Practices Will Hurt Your Law Firm

Search engine giant Google has been known to update their search algorithm with little warning. Lately, Google’s primary focus has been to penalize poor backlink portfolios on websites. Their update known as Penguin, and the recent Penguin 2.0 iteration, was specifically geared towards devaluing sites with low quality links pointing to the domain. Though Google…Keep Reading

The Artistic Lawyer

Unfortunately, most lawyers don’t think of themselves as artists. However, putting on the artist hat and utilizing your creative thinking can really help in maintaining a successful marketing strategy. Think outside the box with unique contests for scholarships, either with intriguing essay topics or unique contest names. Spice up your blog by writing on topics…Keep Reading

Blackwell, Trimnal, Reeves & Myers, Attorneys at Law of South Carolina, Launch Website

The team of attorneys at Blackwell, Trimnal, Reeves, & Myers, LLC focuses on compassion, experience and credibility with each and every client. The South Carolina personal injury and family law attorneys can help protect the legal rights of South Carolina residents. Visit the law firm’s newly launched website at http://www.btmlaw.com/ to learn more about SC…Keep Reading

Assist Your Law Firm’s Clients With Google Local

Blogger Victoria Wilson remembers how grateful she was for Google Local searches when she faced a logistics crisis during her honeymoon. Your law firm can provide assistance to prospective clients by being available to them through Google Local. With a thorough Google Local listing, your law firm can easily reach clients who are in the…Keep Reading

Thought Leadership for Lawyers

Looking at innovators such as Steve Jobs, Seth Godin, and Howard Schultz – it’s easy to see how being a leader in thought can positively impact your organization. The mindset that carried these men to success can also be applied to law firm marketing. This can be achieved through offering creative answers to the industry’s common…Keep Reading

Generate Results with Paid Advertisements

It is easy to want to ignore all the paid ads scattered in our e-mails, sidebars, websites and blogs. For this reason, when designing ads for your law firm it is important to remember three key concepts to help you stay creative and focused: how you brand your ad, reaching your target audience with a…Keep Reading

Prepare for Google’s Penguin 2.0 Update

In 2012, massive changes to the Google search algorithm rocked the search landscape. Though Google had Webmaster Guidelines in place for years, they decided to begin heavily enforcing those guidelines in 2012. If you kept your finger on the pulse of search marketing, you may be familiar with such terms as Penguin Algorithm Update, Exact…Keep Reading

A PPC Specialist Answers Your Questions

Many law firms have questions about whether or not pay-per-click (PPC) advertising is right for their practice. Google Certified SEM Keyword Specialist at Consultwebs Ken Vandre took a few moments to answer lawyers’ questions about PPC. For example, many lawyers wonder how much of their marketing budgets should be allocated for PPC? Vandre says that amount depends…Keep Reading

In Legal Online Marketing, Uniqueness is Key

In the world of legal Internet marketing, you want your website to be as unique as your law firm. Your content should be tailored to your locale and audience. When searching for a legal marketing vendor, or working with your current one, watch out for vendors that treat you as just another number or client…Keep Reading

Legal Inbound Marketing

According to HubSpot’s recent report on the State of Inbound Marketing, 19% of marketers are unsure whether their marketing activities should be characterized as “inbound”. Inbound marketing is when your marketing efforts focus on making it easy for people to find your firm and, when they do, making it highly enticing for them to convert. The…Keep Reading