Optimizing a website for search engines is a critical part of any law firm’s marketing strategy in this digital age. We know every firm is unique. Consultwebes does not employ a one-size-fits all strategy to our campaigns. Instead, we tailor every campaign we manage to the each firm’s needs, goals, market and brand.
Gone are the days when marketers broadly targeted audiences based on common denominators such as time slots and subscribership. Advertisers today can hone in on prospective clients with a level of precision that makes Mad Men look like amateurs. Aided by technology, modern advertising is done in real time.
But while the rise of the Internet, Google, and screen culture have laid the groundwork for this marketing revolution, the engine that makes it run is still people. Consultwebs recognizes this and emphasizes talent working seamlessly with technology to develop strategy and provide unprecedented legal marketing results. To get a better idea of how your firm is doing with its online marketing efforts, download our free self-assessment pdf.
Asking 100 SEO professionals, “What is SEO?” might very well produce 100 slightly-different answers. This speaks to the nuance and ever-changing landscape of SEO.
Non-SEOs generally understand that SEO is the science of getting webpages to appear at the top of search engine result pages for particular search terms. But SEO is an art as much as it is a science, and good SEOs must have creative as well as technical skills.
Despite what less-scrupulous online marketing companies might tell you, there are no “hacks” or shortcuts to creating pages and sites that obtain a high ranking and hold onto it. Consultwebs knows that success online takes strategic planning, creativity, high-quality content and lots of hard work.
Offering an exceptional user experience for a client’s web users, is crucial, but other aspects of SEO are also important. In addition to producing beautiful websites with great, engaging content, we also work on the more technical aspects of Law Firm SEO, such as back link profiles, keywords, click-through-rate, and titles, tags, meta descriptions and “off-site” SEO.
Consultwebs employs a holistic approach to SEO that focuses on building your law firm’s brand. Recognized brands are more trusted and therefore more likely to attract and retain clients. Using traditional public relations tactics as well as the latest digital marketing strategies, we translate the best of what your firm does offline, into the online marketplace.
Consultwebs adds SEO value in ways that the competition doesn’t. One of the more notable ways we do this is through our Creative Team. Having a structured team of dedicated creatives allows Consultwebs to create and execute innovative content campaigns that establish authority and increase brand visibility for law firms. Strong ideas are the backbone of a successful marketing campaign.
Whether through practice area pages, blog posts, press releases, infographics, videos, Slideshares, email and social media campaigns, or specialty projects, our expert team will create top-notch content that drives actionable leads.
You can learn more about how Consultwebs is uniquely positioned to help your law practice succeed by contacting us for a Free Consultation.
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