Frequently Asked Questions (FAQs)

Search engine optimization (SEO) is the strategy Consultwebs.com employs to increase your law firm’s visibility on the Internet and drive traffic to your website.

Like most consumers who use the Web to search for goods and services, people who are searching for a lawyer will go to a search engine such as Google, Yahoo or Bing and type in a query (for instance, “North Carolina personal injury lawyer”). Rarely, if ever, will they click on results that aren’t found on the first page. That’s why you want a high “page ranking,” which means being at the top of the first page of the search results.

SEO does not focus on paid advertising, or Pay Per Click ads (PPCs), to achieve a high page ranking. Instead, it focuses on a search engine’s unique algorithms in order to secure a prominent spot in the “organic” search results, where most Internet users tend to choose their search results. Algorithms are the various factors that a search engine relies on to rank pages and may include:

• Carefully crafted URLs, title tags, meta tags and “H” tags;
• External link popularity;
• Internal link structure;
• Keyword relevancy throughout the content;
• Strategic use of social media, such as Facebook and Twitter.

At Consultwebs.com, our search engine optimization campaigns incorporate a variety of approaches, including HTML coding, keyword-rich on-site content and the use of press releases, legal blogs, satellite websites and Facebook and Twitter accounts to create high-quality “backlinks” to your site.

To learn more about how Consultwebs.com can help your law firm with search engine optimization, contact our experienced law firm Web marketing consultants today for a free consultation by calling us toll-free at (800) 872-6590 or by using our online contact form.

Our lawyer clients want to achieve a high page ranking in the Google search engine for their law firms. There’s a good reason for that: Google is the most popular search engine in the U.S., handling about 50 percent of all searches, according to a ComScore survey. The other popular search engines are Yahoo, Bing, MSN, HotBot, Excite, Infoseek, AOL, WebCrawler and Snap.

Achieving a high page ranking in any search engine for your law firm’s website requires hard work and constant attention. Search engines use algorithms to rank websites. These algorithms constantly change, and you need a law firm Web marketing company that will keep pace with these changes and adapt your Web marketing strategies accordingly.

At Consultwebs.com, our SEO specialists constantly study what it takes to achieve a high page ranking. We place an emphasis on developing site coding, keyword-rich content and high-quality links.

We never take shortcuts that could hurt your website’s visibility, such as “keyword spamming” or using “link farms” that are given no value by search engines.

To learn more about how Consultwebs.com can help your law firm’s website attain a high page ranking, contact our experienced law firm Web marketing consultants today for a free consultation by calling us toll-free at (800) 872-6590 or by using our online contact form.

A title tag is the HTML coding term for the line of text that is displayed at the top of your browser window. Title tags generally must be around 70 characters in length and should contain the top one or two keyword phrases that you want for the page, such as “Pennsylvania truck accident lawyer.” Meta tags are another form of coding. These tags are attached to various items on your Web pages, such as photos or certain words.

Title tags and meta tags are among the factors that comprise search engine algorithms. They can play important roles in increasing your law firm website’s visibility. These tags work together with the text on your page to inform a search engine “spider” or robot of what content appears on your page.

Coding is an essential aspect of any search engine optimization campaign along with keyword-rich content and high-quality links.

To learn more about how Consultwebs.com can help your law firm with its search engine optimization plans, contact our experienced law firm Web marketing consultants today for a free consultation by calling us toll-free at (800) 872-6590 or by using our online contact form.

To view our pricing structure, please see our Plans and Pricing page.

Consultwebs.com will enter into an exclusive Platinum Agreement for marketing plans in a geographic region or practice area. Our exclusive marketing plan provides a comprehensive, personalized website and law firm promotion. Components include top search engine rankings, ad sponsorships, high-quality domain names (when applicable) and prominent placement in key directories. The plan typically requires 300 to 1,500 hours effort by Consultwebs.com staff members and approximately 15 hours effort on the client’s part. Ongoing maintenance of the effort is substantially less.

To learn more about how your law firm can enter an exclusive Platinum Agreement with Consultwebs.com and other options, contact our experienced law firm Web marketing consultants today for a free consultation by calling us toll-free at (800) 872-6590 or by using our online contact form.

Consultwebs.com serves as the Web designers and Web marketing consultants for more than 300 legal and business internet domains and directories. Our clients include dozens of personal injury lawyers, criminal defense firms, and medical malpractice lawyers. To see what they say about us, see our Testimonials page.

Consultwebs’ content department includes a team of skilled writers led by Mike Dayton, JD, a lawyer and experienced editor of legal publications. The content of your site will be well written, informative, and will highlight your services, skills, and achievements as a law firm. The content of your site is one of the quickest ways that a client will evaluate your services, and it is very important that you make a good first impression.

Reach your target audience and grow your business faster with Consultwebs.com. Fill out a Feedback Form or if you would like a custom quote now, fill out our quote form. For additional contact information view our contact page.

Consultwebs design team offers the most effective and comprehensive approach to law firm marketing on the Web. With two lawyer/journalists on staff leading a team of experienced legal writers, Consultwebs.com can meet all of your law firm’s content needs.

• Website Substantive Content. Whatever your content needs, our editorial staff and team of writers are on hand to help. We’ve developed content on dozens of practice areas, including administrative law, admiralty, maritime law, DWI law, auto accidents, personal injury, bankruptcy, estate planning, criminal, medical malpractice, Social Security disability and zoning. The list goes on and on. Whether you need five pages or 50, Consultwebs.com has your content needs covered.
• Website Bulk Content. We also develop “bulk content” for firms — for example, directories of area hospitals, local accident reports, and compilations of state DMV statistics — that help your site capture narrow searches by potential clients. These efforts have helped our law firm clients develop sites with 1,000 pages or more. This unique content service and custom approach by Consultwebs.com have propelled clients to the top of the search engine rankings in their geographic marketplace.
• Legal Blogs. Blogs add a personal touch to your website, allowing clients to see that you keep up with current, relevant topics. Regular updates of your blog keeps the Web content fresh, increases client hits to your site and helps to establish your site as an authority on specific topics. Our team of writers will match the appropriate topics to your needs.
• Press Releases. A press release can help you get well deserved publicity and put your name in front of hundreds or thousands of readers. An online press release distributed by Consultwebs.com can spread the word about your achievements throughout your market while also boosting your site’s rankings.
• Website Video. Consultwebs.com has produced dozens of Web videos for our clients’ sites. Let us create your next video project and introduce potential clients to you and your firm.
• Directories. Consultwebs.com offers several legal directories that are easy to navigate and are divided by practice areas and by state. These directories provide an additional tool for clients to find your firm, thus offering increased traffic and exposure for your site.
• Satellite Sites. Have a practice niche that you want to market? Consultwebs.com can help with a specialty “satellite site” tailored and targeted to that specific practice area.

The bottom line: Our clients are receiving cases from their websites. To view their comments about the benefits they have received and their opinions on our work please see our testimonials page.

Isn’t it time you turned to the Web professionals at Consultwebs.com? For more information or a custom quote, please contact us online, call (800) 872-6590 or fill out our quote form.

New social media are constantly being developed on the Web, but blogging remains one of the very best ways to communicate news with your local audience. A well-designed and well-managed blog can energize your primary website with regularly updated content that relates to your primary practice areas.

At Consultwebs.com our team of designers and editorial writers will work with you to integrate a blog into your existing website or to develop an “off-site” blog. Our goal is to create an effective marketing tool that establishes your expertise in specific practice areas and brings potential clients to your website.

Fact: effective blogging improves your search engine rankings. For search engine optimization and for increasing the traffic to your site, the content of your blog is just as important as the content of your main site. Blogs that are updated regularly with fresh, relevant information get indexed more frequently by the search engines. Updated content also keeps interested readers coming back to your site, which increases your traffic and further establishes your site as an authority on the topic.

Want to know more about how Consultwebs.com can help with your law firm blog? please contact us online, call (800) 872-6590 or fill out our quote form.

According to ComScore, which tracks Internet usage and trends, YouTube has 146 million unique users who watch about 5 hours of online video per month. Video makes for compelling content, and it’s no surprise that a significant percentage of online video viewers make a purchase or complete a call to action.

Consultwebs.com offers video options and is poised to help you and your law firm meet the growing demand for online video. While the written word remains the primary focus of lawyer websites, Consultwebs has written and produced online videos for many of our lawyer clients.

Including a video on your site will capture a potential client’s interest while quickly and effectively delivering your message. Consultwebs.com can help you with several approaches.

• A “walkout video” serving as an introduction on your home page. See David Resnick & Associates, P.C., and a video of Consultwebs CEO Dale Tincher for samples.
• Videos focusing on a specific practice area, such as those in the video library at Brett & Coats.
• Informational videos discussing product recalls or prescription drug warnings.

Social media, generally speaking, consists of websites that allow you to interact with other users, often in a conversational or informal manner, instead of merely taking away information from the site. Some people describe social media as a two-way street as opposed to the one-way street of conventional websites.

For law firm Web marketing, use of social media tools such as Twitter, Facebook, MySpace, LinkedIn, HubPages and Google Buzz has become essential. These tools allow you to forge a strong Web presence, connect with prospective clients and increase your case leads and word-of-mouth referrals.

At Consultwebs.com, our experienced social media team knows how to craft cost-effective, highly productive social media campaigns for law firms. We make the effort to understand the culture and personality of your law firm and adapt it to the latest trends in social media marketing.

To learn more about how Consultwebs.com can craft a robust social media campaign for your law firm, contact our experienced law firm Web marketing consultants today for a free consultation by calling us toll-free at (800) 872-6590 or by using our online contact form.

Social media is no longer purely social. It can be an excellent way to clients for professionals such as lawyers.

Social media tools such as Facebook and Twitter allow lawyers to interact with potential clients and to create a Web presence that generates case leads and word-of-mouth referrals. One of the biggest factors in web conversions is the confidence a person has in you. You can develop that confidence by engaging in online dialogue about breaking news that impacts your practice area or emerging trends in the law.

There are many other practical benefits to taking advantage of social media tools. Facebook and Twitter accounts, for instance, can produce incoming links for your law firm’s primary Web properties, providing additional Web profiles that can improve your ranking in search engine results.

To learn more about how Consultwebs.com can craft a robust social media campaign for your law firm, contact our experienced law firm Web marketing consultants today for a free consultation by calling us toll-free at (800) 872-6590 or by using our online contact form.

Since the mid-1990s, law firm marketing has changed drastically. Today, you need to reach potential clients through the Internet, where they go to research and purchase a limitless range of products and services.

Studies and surveys indicate that we are about to undergo another major change in marketing. Gartner Research predicts that mobile phones will overtake desktop personal computers as the most common Web access device worldwide by 2013. Just as they did with their PC, people will be researching and acquiring legal services by using their iPhone, BlackBerry, Droid or Palm Pre.

Law firms need to keep pace by offering mobile-friendly sites that attract visitors who could become future clients.

To learn more about how Consultwebs.com can develop a mobile website for your law firm, contact our experienced law firm Web marketing consultants today for a free consultation by calling us toll-free at (800) 872-6590 or by using our online contact form.

A mobile website can provide the same wide scope of information as a conventional website. However, the mobile website must provide this information in a manner that is optimized for a smaller display and a faster load time.

People tend to use mobile web access devices, such as an iPhone or BlackBerry, when they are on the go. They need information fast and they need to access it with ease. Mobile websites generally feature design, content and forms that meet these needs.

It’s becoming increasingly evident that conventional websites are not readily compatible with mobile phones. They often contain graphics that take time to load, and they are not designed specifically for a mobile phone screen size. Instead of getting quick access to the information they need, mobile phone users may instead find themselves zooming in and out repeatedly and becoming frustrated with the site.

For these reasons, it is essential that you complement your conventional law firm website with a mobile website.

To learn more about how Consultwebs.com can develop a mobile website for your law firm, contact our experienced law firm Web marketing consultants today for a free consultation by calling us toll-free at (800) 872-6590 or by using our online contact form.