Welcome
to the Summer 2005 edition of LiveWire. As the temperatures rise,
we explore ways to heat up your Internet presence. We cover the latest from the
world of search engine optimization and offer tips for enhancing your website(s).
Direct from Dale Tincher's desk is a timely and insightful look at the current blog
craze, and suggestions on how to make them work for you. If it's happening on
the Web, we have it covered.
If you have
spent time with our consultants on the phone during the
last several months, chances are that they mentioned the importance of content
numerous times. The major search engines assign prime positions to Websites that
emphasize quality and quantity of content.
While search engines can 'read' your Website, at present they cannot
'understand' the meaning of the content the way a visitor can. To evaluate and
compare Websites, Google and other search engines must make certain assumptions.
Assumption #1: The more content your Website offers, the more useful it
will be to visitors. So why not just post the menus from all your local
restaurants? Lots of content, right? Wrong. While the search engines cannot
understand the meaning of your content, they do understand the message and
relevance. If your
general message is legal advice, search engines will not consider Dim Sum
relevant to your Website's topic.
Conclusion: The more relevant content your Website offers, the better
your visibility in the search engines.
Tip: Get creative by expanding content you may already have. For example,
you may have a page for Verdicts/Settlements. Consider posting brief summaries
of highlighted cases to offer the search engines more content to index and
provide your potential clients with additional information about your firm.
Assumption #2: If you have something important to say, you should get
right to the point. Google assumes that content placed near the beginning of
your page is much more important than the last couple of paragraphs. Do not wait
until the end of your page to communicate your message. If you want to inform
your visitor that they need an attorney to reach the best settlement with an
insurance company following a car accident, do not begin your content with a
lengthy introduction to the firm or details on the number of years your firm has
been in practice.
Conclusion: Identify the topic of your page and concisely define your
message at the beginning.
Tip: Rather than addressing all practice areas on a single page, break
the information into individual pages. This allows each page to have a specific
topic, making your site more appealing to search engines.
Assumption #3: Google assumes that your Website is of more value to users
if all of the content is related. The more often that you can direct users to
another page on your site for more information on a specific topic, the better.
The more 'like' information on a particular topic your Website offers, the more
favorably Google will consider your site for queries on that topic.
Conclusion: Whenever possible create links between your Website pages.
Tip: Incorporate a 'Related Information' section at the bottom of pages
that offers links to related Articles, FAQs and forms, elsewhere on your site.
The major search engines utilize complex algorithms that weigh numerous factors
when assigning value and rank to Websites. It is estimated that 7.83 million new
Websites have been launched in 20051.
As the competition heats up and more Websites vie for those precious spots at
the top of search results, you need to invest in making your site(s) unique.
Effective content development can require a significant investment in time
and/or money, but if done properly the results are almost guaranteed.
Did
You Know?
The Consultwebs.com, Inc. team can work with you to enhance and expand existing
content or develop articles and information tailored for your firm. If you are
interested in exploring ways to expand your existing content offerings please
contact us to discuss the possibilities.
How well do you remember
1995? It is hard to believe that ten years passed.
We thought that we would take a nostalgic, and sometimes humorous, look back to a decade
ago...
Bill
Clinton was in the White House, Apollo 13 was in movie theatres, and 'Hootie and
the Blowfish' swept the Grammys.
Sergey Brin and Larry Page had just started to envision Google. Students at
Stanford University at the time, Sergey and Larry maxed out their own, and their
friends, credit cards to purchase 120 hard drives. (See Sergey's
student homepage
while at Stanford).
In 1995 a 1 Gigabyte hard drive cost almost $1,000.
Today's dollar has the same buying power as $0.79 did in 1995.
Even before Google there were spammers. The 1995 Communications Decency Act,
proposed by Senator James Exon (NE), asked for two year prison terms for anyone
sending obscene or harassing e-mail.
Internet users worldwide protested the CDA by turning their web pages black.
A decade later, the
battle with spammers continues. We recommend
MailWasher and
AdAware.
1995 was not a good year for the tobacco companies.
The State of Florida sued tobacco companies for
health care costs and the State of Massachusetts sued tobacco industries for
deceiving the public on the hazardous effects of smoking.
There were approximately 100,000 Websites in 1995. The Web is a bit more crowded
in 2005 with over 65 million sites.
In 1995, Bill Gates stated: "The Internet is not a primary goal for PC usage."
We asked our president, Dale Tincher, what he was doing on June 15th, 1995. He stated that he was eating chicken n' dumplings at a Shoney's
restaurant. In 2005, Dale can still be found eating chicken n' dumplings at
Shoney's. Dale did comment that the Internet had already captured his
interest in 1995 - almost as much as the dumplings.
SEARCH
ENGINE SYNOPSIS
In
typical Google fashion, news about the search engine giant is hard
to come by. Here are the latest tidbits as best we can determine:
Bourbon: We are currently in the middle of the latest Google algorithm change,
dubbed 'Bourbon'. These adjustments normally last several weeks and estimates
suggest that we probably have at least a week until the rankings settle. Some of the
highlights so far include:
- Visible Page Rank updates are likely to occur every 3-5
months;
- Google appears to be placing increasing value on the quality of
content, while adjusting values for keyword density.
Google Evaluation Labs: It has been revealed that Google has been using small
research labs of recruited college students worldwide to evaluate rankings.
While Google denies that the feedback from these evaluators is effecting actual
rankings, it is clear that Google is paying closer attention to user behavior
for their rankings.
Google Patent: Google has recently filed for an additional patent that seems to
confirm the existence of the Google 'Sandbox'. What this means is that Google
does cache and compare versions and updates to Websites. Google measures content
changes to determine how fresh or how stale a Website is. Google tries to
distinguish between actual, meaningful, Website updates and extraneous changes.
Yahoo continues to experiment with new models for ranking Websites.
Their latest beta version is called MindSet and puts a twist on search engine
results. Mindset allows users to dynamically rerank result pages using a
"slider." The visitor can resort results based on whether they are looking for
commercial or research related information.
Depending on the position of the slider, the search results shift dynamically.
Mindset is still very much a product in development, but our initial testing
currently indicates that law firm Websites are being categorized slightly on the
'researching' side of the slider.
How does Yahoo Mindset make the distinction between commercial and
non-commercial sites? The concept behind Mindset is based on 'machine learning'
- meaning that the results are, in part, based on user behavior. Over time, if
your Website is clicked on more often by people searching for commercial
information, then the system begins to categorize your Website as more
commercial. The same is true for non-commercial/research: if the search engine
population gives your Website more traffic when users were searching for
non-commercial information, then your Website is considered more non-commercial.
Mindset is an initial breakthrough marking a turning point from machine/server
driven result ranking, to rankings based on user behavior.
Say 'Hi' to Exalead With
the search engine market currently dominated by the 'Big 3' (Google, Yahoo,
MSN), it is exciting to see a new feature-rich search engine making its debut.
Exalead is still in
beta, but offers functions even Google hasn't yet implemented. Search results
are not only based on site value (like Google's algorithms), but are also
organized by categories (similar to the Yahoo concept). Very sophisticated,
Exalead has combined the identifying characteristics from both Google and Yahoo.
Additional features include dynamic screenshots of each result, related search
terms, impressive advanced search options, and Exalead allows users to set
specific preferences for types of data.
Exalead may or may not make it to the 'big time,' but they are expanding the
current limits of search technology and this will certainly have an effect on
the 'Big 3.'
Search Engine Summary
With Yahoo and Exalead experimenting with new ways of searching and ranking
Websites, our search world could change dramatically in the next 1-2 years. Your
best bet? Continue to maximize the content throughout your Website(s) now. While
technologies may change, if your Website is a strong resource for users it will
continue to rank well regardless of the search engine climate.
Blogs, or blawgs, are being hailed by some as the key to Web
success in 2005. According to two surveys conducted by the
Pew Internet & American Life Project in November 2004, 8 million Americans
reported that they had created blogs, and blog readership had increased by 58%. Despite these impressive statistics, an estimated 62% of Internet users did not
know what a blog was. While there is no question that blogs lend themselves
well to topics such as news, hobbies, products and many services, are they
effective tools for marketing legal services?
“Blog” is an abbreviation of “weblog,” a public Website that is
frequently updated with entries arranged in reverse-chronological order. Blogs
take the form of personal journals or non-commercial Weblogs and may be written
by a single author or a group of contributors. While varied in topic, a blog’s
subject matter has a defined scope and incorporates commentary, links and
images, and may have a search engine. While defined in the same way as a blog,
a “blawg” addresses issues in the legal profession. To simplify reading, I will
refer to “blog” in the remainder of this article.
Properly
developed blogs can be very effective. Unfortunately, the majority of law firm blogs are not properly planned, and the result is often a significant waste of
time, money and credibility. How can you determine whether you should develop a blog for your firm? We recommend taking these three important steps:
Define your goals,
Assess your ability to
invest the necessary time,
Consider other options.
Your
Goals
While blogs
are a marvelous way to get information out quickly and to keep an audience
informed, they are not revolutionary. For profit-minded firms, blogs are simply
another way to market.
If your
vision is to develop a blog and quickly attract a significant number of cases,
you will be disappointed. I have noticed that many bloggers (the term for
one who blogs) talk about the number of “hits” they receive. Since blog
hits and legal researchers do not bring in revenue, you still need clients to
pay the bills. The Pew Report (linked above) stated that blog readers are
likely to be young, male, well-educated Internet veterans. This is not, for
example, a description of a personal injury firm’s clients. There is, however,
some growth in the other population segments. You should analyze your target
market to determine if a blog is or will be a cost-effective way to reach it.
As
evidenced by the testimonials on our Website, our clients bring in cases with
their Websites. Our most successful clients complement their Websites with
other marketing tools. I have heard of a few blogs that bring in cases;
however, most of these bloggers seem to supplement this activity with other
marketing methods that promote or complement the blog. My point is, while a
blog can work as a marketing tool, a blog should be coordinated with a Website,
articles written for periodicals and other proactive promotional approaches in
order to succeed.
If you
enjoy writing, are a good writer, and your goal is to support other marketing
efforts, you are more likely to achieve success with a blog. Some of our
clients have very successful Websites that rank at the top of the search
engines. For example, Bob Kraft of Kraftlaw.com has well established Websites
and uses his blog as part of a coordinated marketing campaign. Bob’s
Pissd.com (Personal Injury, Social Security Disability) is an entertaining,
informative and effective blog.
Your
Time
Do you have
the time to develop a blog? If you’re already sacrificing valuable family or
personal time, a blog will only consume more of it. Blogs require commitment,
attention and enthusiasm. Have there been other projects that you started with
good intentions only to have them run out of steam? Have you had ambitious
goals for your Website or planned to join networking organizations – only to
fall back into your regular, hectic routine?
Measure the
cost of a blog against the benefits. A high quality blog will require an
investment of time for research, thought and content writing. In many cases,
you are competing for the reader’s time against professional periodicals such as
Lawyers Weekly, Law Office Computing, ALM™, etc. You are also competing against
the 40,000 new blogs being launched each day. Blogs will soon cease to be the
novelty they currently are. If your content is not high quality, people will
not make the time to read it. When was the last time you thought, “I have a few
minutes, I think I will find some blogs to read”? While there are excellent
legal blogs available by people whom I admire, I have not found the time to
visit them in months. Most bloggers, however, count on the idea that when
someone is looking for information on their topic, they will find their blog, or
remember it and revisit.
A wonderful
capability that prevents readers from having to remember to visit blogs is RSS
feed readers. RSS feed readers such as
FeedDemon allow the reader to subscribe to blogs that will automatically
push the blog to their PC. Not many readers have RSS feed readers at this point, but
that may change – unless blogs begin to overwhelm busy readers.
It is easy
to get excited about the blog marathon, only to run out of energy after the
first mile. The majority of blogs are abandoned within a year. Many blogs have
started strong and then just stopped, or the content quantity and quality have
diminished. Many blogs show a flurry of initial posts followed by sporadic
posts. What is the financial return if a blogger fails to find the time to
consistently develop quality content? Who wants to link to a site that will
probably be deserted within a year?
At a
minimum, plan to spend an hour per day on your blog to ensure
that it is building the type of relationship you want
with your market. Just an hour per day adds up to many thousands of
dollars of lost billable time every month. If you are unsure as to whether you
can maintain a blog, test yourself by writing content for your current Website.
Since an “update” page is virtually the same as a blog, if you are able to
successfully maintain it, you can gradually transfer the information to a blog.
If your
blog is separate from your Website, you should maximize your investment by
posting applicable information to both the blog and your Website.
Your
Options
Assuming
the blog is business-oriented, if you put
the same effort into it, an "updates" page on your Website can accomplish the same
or more than a blog can. Many people have the misconception that updating
Websites is difficult. After a 15-minute telephone class by one of our
consultants, approximately 40% of our law firm clients make the decision to
perform
some of their own updates, including adding pages, etc. They log into their
Website and use Microsoft FrontPage, Dreamweaver or other HTML editors to make
changes. These Web editors are remarkably similar to Microsoft Word. Several
of our clients have 600- to 1,000-page Websites and easily maintain them using
FrontPage. Another consideration is that these HTML editors keep you from
becoming locked into a proprietary, and potentially expensive content management
system or blog program.
A blog can
be added to most Websites. However, many bloggers start a blog under a new
domain name. If your Website is already established in the search engines,
consider whether you want to start over with a separate domain name for your new
blog and are willing to put in the effort and wait a few months to hopefully
develop a strong presence. There are some good reasons why you may want to have
a separate domain for your blog. For example, if your firm has a Website and
you want to develop a separate presence for yourself or you or the firm wishes
to further develop or establish a practice area, a new domain may work well. A
blog is an excellent way to show personality, demonstrate expertise and brand an
attorney, especially one who is highly skilled and knowledgeable but does not
have the time, interest or expertise to market using traditional methods.
Another
less time-intensive communications option is a discussion board. A discussion
board is easier to maintain since it is more acceptable to simply post a few
sentences and link to a source.
Pricing
will vary among vendors. Our firm charges a $95 set-up fee to configure a
discussion board on existing sites. We do not charge additional for hosting. Hosting for stand-alone discussion boards is $5per month. Microsoft FrontPage editing capabilities are included in our hosting packages
for editing of HTML pages (but not blogs). The retail price for the FrontPage
software is $195. Movable Type blog software is $199 for a commercial license. Personal versions are available for $69 to $99. To configure blogs, such as
Movable Type, on existing domains http://blog.yourdomainname.com or new domains
is typically is $75 to $250, depending upon whether you want the look and feel
of your existing Website. We do not charge extra for hosting blogs on existing
domains. Our price for new blog domain hosting is $10 per month. Blog
consulting typically ranges from a few hundred to one or two thousand dollars,
depending upon the blogger’s expertise and time availability.
Blogging
Tips and Considerations
Many
professional journalists criticize blogs because they feel they are typically
self-serving, poorly researched and have little accountability. Be cognizant
of these criticisms when developing your blog.
I cringe
when I hear some consultants say that law firms should develop blogs instead of
Websites. They say they are less expensive and easier with which to work. Many
consultants have tried to “dumb down” the Web for years, initially using
“bandwidth” as a primary justification. While lawyers work frequently with the
printed page, the public is accustomed to being reached by colorful, exciting
media that aggressively competes for their attention. Some consultants would
kill glossy brochures and have the firm hand out black and white pages of
information to potential clients. A law firm would never consider distributing
amateurish brochures, yet many bloggers and Website owners publish amateurish,
bland pages without a second thought.
To identify
what the public finds appealing, just analyze the products that are selling. Flat screen TVs and wireless notebook computers, audio and music are prevalent. Television commercials and magazine ads are high-tech and exciting. A Website
that delivers information in an innovative and interesting fashion will achieve
the most success. Blogs are typically limited technically, although a
combination of a Website and blog can work well.
Some
consultants state that journalists read blogs, and therefore blogs are a great
way to reach them. I agree. However, journalists typically start with a search
engine query when researching a topic. Ideally, your Website “and” your blog
will appear in their results and hopefully, they will quote you if they obtain
ideas from your work.
Some
bloggers say that blogs outrank Websites in the search engines. A large
percentage of our Consultwebs business involves search engine optimization;
therefore, we watch search engines closely. I have not found evidence that
blogs outrank Websites. Search engines want to deliver high quality content
that is well structured. Search engines are attracted to sites that contain a
large number of pages of high-quality content. The majority of our client
Websites have more than 50 pages and, as previously mentioned, many have
hundreds of pages. These Websites are structured to appeal to search engines. While the same can be done for blogs, it is more difficult. Potential clients
do not type blog phrases into the search engines, they type the topic that has
piqued their interest, e.g., (city or statename) personal injury lawyers, (city
or statename) estate planning lawyers, business lawyers, car accident lawyers,
etc. If you try some of these searches in Google, you will see that these
queries rarely bring up blogs. Bear in mind that if the public can’t find you,
they can’t read your blog and consider you.
Do not run
after the first blogging pied piper who tells a great story. Many consultants
glean their information from second-hand materials they have read, or surmised,
or they are selling blog services.
Be careful about buying a blog that extends the limits of blogs and becomes a
disjointed, difficult to manage mass of data.
If your Web consultants are not developing your blog, run your ideas by them.
You can save a great deal of time, money and frustration by obtaining an
expert’s advice and coordinating your efforts.
Consider
the ethics and
libel implications and be sure that you do not appear to be giving legal
advice. This can be difficult, since legal expertise and advice are what many
potential clients are after.
Blogs are
similar to the early Internet in that they consist of a relatively small
community of enthusiastic bloggers. Consider that Google indexes 8 billion Web
pages, as compared to estimates of 10 to 50 million blogs. Like Internet
Websites, as blogs grow and become a large community, only the well developed
and best marketed blogs will be successful. Corporations and periodicals will
join the blog community and many of them have considerable time, experience and
capital.
In summary,
I believe that law firm blogs can be very effective if developed as part of a
cohesive overall marketing campaign. They can allow the blogger to distribute
information quickly and in a more personal fashion. If developed loosely,
without proper planning and promotion, the blog will become little more than a
time-consuming, expensive hobby.
You are
welcome to republish this article, provided you place the following text and
link at the end of the article:
Page
Rank (PR)
- Page Rank is a value, from 1-10, that Google assigns to a Web page. Page Rank
is taken into consideration as one element of Google rankings. Page Rank is not
an indicator of your rankings, but it is, in part, a measure of the value Google
places on your Website.
The term 'Page Rank' evolved from an algorithm constructed by Google co-founder
Larry Page. It became Larry's way of rankings Websites, thus Page Rank.
PR is solely constructed on the number of Websites that link to your page.
Google explains PR as follows: "PageRank relies on the uniquely democratic
nature of the Web by using its vast link structure as an indicator of an
individual page's value. In essence, Google interprets a link from page A to
page B as a vote, by page A, for page B. But, Google looks at more than the
sheer volume of votes, or links a page receives; it also analyzes the page that
casts the vote. Votes cast by pages that are themselves "important" weigh more
heavily and help to make other pages "important."
To view Page Rank for your Website, and others, install the Google Toolbar
(http://toolbar.google.com/).
Blog / Blawg - Blogs (short for Weblogs), are Web
pages with frequent updates, arranged chronologically. A blawg, although
defined in the same way as a blog, is typically a frequently updated Website
that deals with legal profession issues.
A blog is a customized publishing system, installed on Web servers, that enables
individuals to easily update the content through any computer with a browser and
Internet access. An excellent example
of a blog was developed by attorney Jerry Lawson and can be found at
http://www.netlawblog.com. Jerry's topics include legal technology,
marketing, ethics, resources, current legal data, etc.
Bob Kraft, a Consultwebs.com client for almost 5 years,
is actively blogging at:
www.PISSD.com "(Personal Injury, Social Security Disability) about
the ways injured and disabled people are mistreated by governments and insurance
companies." Bob's blog is frequently updated and is a great resource for
visitors.
To view our
thoughts on the differences between a blog and a bulletin board, please see our
discussion board post.
If you are interested in adding a blog to your Website,
we can assist. Consultwebs.com utilizes MovableType blog software on our
servers. We can have you blogging in no time.
PodCast
- Podcasting is an up and coming rage. Originating as an outgrowth of blogging,
podcasting is a method of
publishing sound files to the Internet, allowing users to subscribe to a feed
and receive new audio files automatically.
Because podcasting utilizes the RSS (Rich
Site Summary) file format,
it has enabled many users to create self-published, syndicated radio shows.
Always at the forefront of technology, Apple will be integrating the ability to
download PodCasts to your iPod in the next iTunes software release.
Many of our clients have received numerous solicitations for
directory listings, link exchanges and other items. Please see our
FAQ section for advice on how to measure services or feel free to
contact us for advice.
Do not open attachments, even from friends, unless you are expecting the
attachment. Spammers typically spoof e-mail addresses in order to
distribute spam and viruses.
See our
FAQ's and
Discussion Boards
for up-to-date virus information, link exchange evaluation, marketing and technology information.
Recent events in which Consultwebs participated
include: February 18, 2005
North Carolina Bar Association
Techshow; the
New York Mass Torts Made Perfect Conference March 17th & 18th; the March 31
- April 2, 2005 ABA
Techshow (Dale Tincher was a speaker); Consultwebs.com developed the Website
http://www.thedinner.net and attended the
Legal Technology Consultants' Dinner in Chicago March 31, 2005; Dale Tincher
served as function photographer for the Dinner and the
ABA
Techshow; CLE training for
Virginia Continuing Legal Education sessions May 11th in Fairfax, VA and May
12th in Richmond, Virginia (Dale Tincher was an instructor); and a marketing
presentation for
Catalyst Group in Las Vegas April 21st & 22nd (Dale was a speaker);
COOL
TOOLS
Google Desktop Search As
computer users we not only search the Internet, but spend time trying to locate
files on our own PCs. To make this task easier and expand the application of
their search engine technology, Google has released 'Google
Desktop'.
Google Desktop is a free download that allows you to utilize the search
engine functionality of Google.com on your own machine. It provides full text
search over your email, computer files, chats and cached Web pages. By making
your computer searchable, Desktop Search puts information easily within your
reach and frees you from the task of manually organizing your files, emails and
bookmarks.
Google Desktop searches:
Outlook
Email
Netscape
Mail / Thunderbird
Outlook
Express
Netscape
/ Firefox / Mozilla
Word
PDF
Excel
Music
Powerpoint
Images
Internet
Explorer
Video
AOL
Instant Messenger
ATNotes
The PC equivalent of Apple's 'Stickies' application,
ATNotes is a freeware download that enables you to create Post-It type notes
on your desktop. Quick and easy to download, ATNotes lets you post reminders and
get rid of the pink Post-Its cluttering your desk.
Choose any font, background color, text color and border color for your notes -
even semi-transparent to let your desktop wallpaper show through.
Note: Microsoft Outlook's Task and Calendar are also great places to post and
organize tasks.
Audio Dictate your message, using Windows media, until you
are satisfied with your recording. Send the audio (.wav file) to us and we will
convert it to Flash and place it on your site. Audio is ideal for providing an
overview of information or distributing periodic topical updates.
Contact cwsupport@consultwebs.com
to inquire about placing an audio introduction, or more lengthy audio
discussion, on your Website.
LIVE
LINKS: RECENTLY LAUNCHED SITES
If you'd like to see some of
the Consultwebs.com teams latest Web work, please visit our:
Featured New Sites:
Consultwebs.com has been privileged to work
with the American Bar Association. Consulting, designing, and programming,
Consultwebs prepared drafts and worked with the ABA website committee to
implement a series of website enhancements. These interface and usability
updates focused on improving the navigation and page structure for
ABANet.org.This most recent project followed an extensive site-wide audit Consultwebs.com
prepared and presented to the ABA.
Consultwebs.com
has completed a Website makeover for
Hatch, Little & Bunn, a Raleigh, North
Carolina law firm. Hatch, Little & Bunn was established more than 45 years ago
and practices several areas of law, including administrative, bankruptcy,
corporate, family and public utilities law. Consultwebs.com provided
consulting, design, programming, photography, Web hosting and a Web marketing
plan. Hatch, Little & Bunn was referred to Consultwebs.com by a prominent
Raleigh technical organization.
Consultwebs.com has completed a makeover of the
Munley, Munley & Cartwright Website. Updates include significant content additions, improved layout and navigation
and additional graphics. Munley, Munley & Cartwright is a prominent,
40-year-old, Pennsylvania law firm with offices in several Pennsylvania cities. The firm represents victims and consumers in personal injury litigation, workers
compensation and disability claims.
Consultwebs.com has completed a makeover of the
MEDLaw Legal Team
Website. Updates included a new design, improved navigation, and search engine
optimization. The MEDLAW Legal Team of Janet, Jenner & Suggs, LLC is a
nationally recognized law firm dedicated to representing victims of medical
malpractice. With Physician / Attorneys, and Nurse / Attorneys, they offer a
unique and highly qualified legal team.
Consultwebs.com has developed Websites for
The Catalyst Group, a visionary group of professionals that
can help law firms achieve personal and professional success. A sister site,
Catalyst 100, was developed as a
coalition of the top 100 television lawyer marketers in the United States.
Membership is by invitation only and limited to one lawyer marketer per
television market in the U.S.
Consultwebs.com has completed a Website
for The Law Offices of John T. Orcutt, the largest debtor bankruptcy firm in
North Carolina. The site, BillsBills.com
[Client
Profile], provides extensive bankruptcy information and discusses the
services the firm provides for Raleigh, Durham, Fayetteville and Wilson, North
Carolina clients. Consultwebs.com worked with the firm to develop a Website
design, programmed Flash presentations, placed extensive content and developed a
Web marketing plan.
Click here to read the Press Release
for the site.
A new Website has been completed for Scott Gottlieb Law,of Binghamton,
NY by Consultwebs. Scott Gottlieb is a leading New York attorney who has
successfully handled numerous high-profile cases. Consultwebs.com visited and
consulted with Attorney Gottlieb, took numerous photos of the Binghamton area,
developed a design that includes Flash technology, assisted with placing video
and audio on the Website, developed community information for the site and put
together a Web marketing program for the firm.
Consultwebs.com has completed a new website design and dynamic backend for
Leadership North Carolina.
LNC is a state-wide program that focuses on advancing the leadership qualities
of experienced and emerging leaders in North Carolina. LNC engages participants,
encouraging exploration of issues facing North Carolina, strengthening
networking, and enhancing leadership effectiveness.
A totally revamped Website has been completed for
Elliot Pishko Morgan, P.A., [Client Profile] a Winston-Salem, North Carolina law firm that
concentrates its practice in Civil Practice in State and Federal Courts,
Negligence, Civil Rights, Family, Labor, Employment, Workers' Compensation and
Commercial Litigation. Consultwebs met with the firm and provided consulting,
photographs, design and marketing assistance.
Consultwebs.com has completed a total makeover of a Website for the
Gary C. Johnson personal injury law
firm of Pikeville, Hazard and Lexington, Kentucky and Logan, West Virginia. Unique capabilities of the 10-attorney firm include the ability to quickly
respond to clients across the U.S. by using one of the firm's three airplanes.
Attorneys Gary and Anita Johnson are licensed pilots and the firm also employs a
full-time pilot for the firm's main Jet. Consultwebs.com consulted with the
firm and developed a Website design and marketing program. The firm discovered
Consultwebs.com through search engine queries.
A new Website,
Washington Injury, has been completed for Brett & Daugert of Bellingham,
Washington.
Brett & Daugert is a Washington state firm that practices in the areas of
major personal injury claims, business solutions, real estate, employment law,
estate planning, tax planning, mediation, and litigation. Consultwebs.com met
with the firm, provided consulting, took photos of the Bellingham and Whatcom
County area, designed the Website, assisted with content and developed a
marketing plan for the Website. The firm found Consultwebs in the search
engines.
How well do you remember
1995? It is hard to believe that ten years passed.
We thought that we would take a nostalgic, and sometimes humorous, look back to a decade
ago...
In
typical Google fashion, news about the search engine giant is hard
to come by. Here are the latest tidbits as best we can determine:
With
the search engine market currently dominated by the 'Big 3' (Google, Yahoo,
MSN), it is exciting to see a new feature-rich search engine making its debut.
Do not open attachments, even from friends, unless you are expecting the
attachment. Spammers typically spoof e-mail addresses in order to
distribute spam and viruses.
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